THERMAL
BAG INVENTOR INTRODUCES
CARRYOUT PROMOTIONAL PROGRAM
President
of Thermal BAGS by Ingrid Inc, Ingrid Kosar, creator of the original
Thermal Bag,
announces
expansion of the very successful
nationwide promotional program
designed to increase carry out business for both restaurant and pizza
trade.
Called The CarryOut Club,
the
program
is
built
around a 20” x
20” white imprintable vinyl insulated bag. A traditional or a pizza
restaurant offering the club signs up members for nominal fee. New Club
Member gets the bag as their “membership card” for FREE! The
customer benefits from a special offer coupon, printed on the bag with
the CarryOut Menu, that is valid each time the customer uses the bag.
Customers
using the CarryOut Club Bag for carrying hot and cold foods to home or
office from the eating establishment can also use it in the supermarket,
for sporting events, camping, and anywhere a light weight thermal bag is
needed. Because it is imprinted with the restaurant CarryOut Menu and
logo, the restaurant and the CarryOut Club gets promotional exposure
everywhere the bag goes.
According
to Ingrid, “We’ve made this a very simple and inexpensive promotion
for the stores. In fact, it’s basically free! The membership fee
collected by the store covers the cost of the bags but, in many cases,
co-op monies from beverage and other ingredient suppliers will
underwrite and may outright pay for the bags. Our goal here was to build
a program that will serve the stores and the customers year around. The
bag is inexpensive, practical, and because customers have the menu with
them all the time, it’s easier to order and, with special Club Member
treatment they will CarryOut more often. The response to the
program has been overwhelmingly positive. We’re enthused that so many
of the restaurant vendors
have
achieved great success with this simple and inexpensive marketing
program. We have seen, time and again, how this program helps
sell more
of
their
products to
repeat
customers.”
The
bags cost the restaurant
around
$3.00 each for bags with
Logo
and
coupon imprint. With each 1000 bags ordered, Thermal Bags supplies free
promotional materials stating “Join The Club – Get the Bag!” on
buttons, stickers, counter cards, and displays. Other promotion items
include a folder for the store with promotional programs for getting the
most from the CarryOutClub Bag promotion year around. The folder includes
news releases and ideas for drawing media and community attention to the
new Club as well as ideas for other promotional tie ins that can further
stimulate CarryOut business.
Thermal
Bags was founded by Ingrid Kosar, who invented the Thermal Bag concept,
18 years ago to serve the professional food service industry with
top-end, high-quality, high-performance Thermal Bags. The CarryOut Club
promotional program is in response to the many restaurants seeking a
program and vehicle to increase CarryOut business. For more information
visit the special website at www.carryoutclub.com –
contact
mary@thermalbags.com - Thermal Bags by
Ingrid is located near Chicago in Gilberts, Illinois. Call 800.622.5560