From
Pizza Marketing Quarterly
- An interview with Ingrid Kosar, president, Thermal Bags by Ingrid
A Big Bag of Kisses
An interview with Ingrid Kosar,
president of Thermal Bags by Ingrid
By Bob Sandidge
We caught up with Ingrid Kosar at Thermal Bags
headquarters in Gilberts, Illinois, an hour northwest of Chicago, to
ask her a few questions about where she sees the pizza market today.
Bob: Well,
Ingrid, what is the state of the market today?
Ingrid: We’ve
never been stronger. We have an interesting perspective on the pizza
industry because we see how many people are buying bags, where in the
country they are going, and the types and sizes people are buying
most. Usually, when the economy is not as strong, even more people
enjoy pizza.
Bob: It seems
that you’re always adding improvements to your bags. Where do you get
the ideas?
Ingrid: We spend a lot of time talking
with customers. Customer conversations inspire many of our product
improvements. We’ve changed insulation, relocated handles, added
reflective strips to protect delivery people, and reengineered racks.
We continue to make detailed improvements to each generation of
Thermal Bags by Ingrid based on the real needs of our customers. We
never stop.
Bob: A few years ago, there was a lot
of excitement about heated bags. Are those still around?
Ingrid: Yes, some are. In fact, we
built bags for some of those companies, and there are still some pizza
operations using them. Over the past few years, though, many operators
haven’t replaced those heater systems when they need maintenance and
are realizing that they can get the same results for less cost from a
high-quality thermal insulated bag.
Bob: Seems like with the cost of energy
today that there is also a “green” aspect to using a nonheated bag.
Ingrid:
That’s right. Our bags require no batteries, no plugs with wires in
your car, and no high-powered heating coils in the pizza store to make
more heat and drive up the utilities. What we know is that red is
green—it just makes sense that the most energy-efficient way to keep a
pizza hot is with the energy that went into the pizza to cook it. A
well-designed and -built thermal bag gets the job done with no wasted
energy. Operators are concerned about energy costs and are realizing
that our bags not only do a superior job but also save money and
wasted energy.
Bob: OK, I
have to ask—why all the chocolate Kisses on your desk?
Ingrid: Well,
as you might guess, I do like chocolate, but these are not actually
here for me. We wanted to create some fun for our customers and
decided a way we could do that was with a contest—guess how many
Kisses a pizza delivery bag can hold. So we have set up a page on our
website,
www.thermalbags.com, where anyone in the pizza industry can sign
in and register a guess. At the end of March 2009, the winner who is
closest will be awarded a case of 10 pizza bags and a bunch of Kisses!